OddBar Packaging
OddBar is a brand created to help college students. For each purchase of OddBar chocolate, there is a committed ten percent that goes to Scholarships. That way, OddBar is supporting college students one step away from their dreams. The grid at the back mimics a cooling tray used to cool down baked goods like chocolates. The wordmark design is to mimic chocolate-shaped letters with their soft, inviting edges. In addition, each color represents the flavor and chocolate type, with its light pastel colors attracting young adults and adults to discover a delightful new unexpectedly good OddBar.
OddBar helps students get through college either by indulging their cravings or enriching their lives through business. Every purchase of OddBar does not only satisfy cravings with its unique avor pro le, but it also helps people one step away from their dreams.