Moody Bites
Moody Bites are doughnuts made for the consumers' moods, whether worried, tired, delighted, or irritated. The goal is to get their attention through the packaging to get the doughnuts. Whatever their mood getting doughnuts is the answer, and calories don't matter because Moody Bites will improve their mood.
The colors are minimal, and the brown mimics the color of a box. Instead of having white text on a box, brown text on a white box makes it more unique. The color of each mood with the doughnut's flavor is green, yellow, blue, and red. The colors are bright to make it more inviting and make it stand out from another packaging. The logo is a wordmark of Moody Bites with doughnuts shaped in some of its letters to make it evident that moody bites are a doughnut snack. The secondary logo is a doughnut with a bite with its wordmark. Overall, every detail of this branding is to present a doughnut snack that is for every mood.